We refer to what we do as full-service digital marketing driving results rather than Online marketing, advertising, funnel building, re-targeting, SEO, SEM, PPC, & Social Media due to people’s different opinions about these services are and the varying results created.

Our digital marketing strategies are genuine, authentic, white hat, premium, and provide trackable results~! In addition to the varied opinions and strategies, there is also the fact that people typically haven’t experienced or heard of the magnitude and levels of success being generated from the above activities that our efforts can create.

EZZEY also brings the development knowledge & experience to provide a superior design and build a structure for digital systems as well as the ability to supply the fuel to power this engine. This is done via our Proprietarily Developed Online Marketing Software, Intellectual Knowledge of Creating and Growing Online Authority, Experience in Building High-Quality Authority Networks, Cutting Edge Link Reclamation Methods, Utilization of APIs created to access Tier 2 Advertising Networks, Advanced Paid Marketing Optimization Techniques, Link Authority Network creation using Proper Asset identification, and Cutting Edge Marketing Knowledge.

Well, our goal was to keep creating simple and easy results for our clients, so we picked a name that embodies just that – we pronounce EZZEY just as you would ‘easy’.

Now, this is the part where we could start off by telling you exactly how awesome we are….but we won’t! We could also tell you about our collective century of marketing experience. Or we could tell you about the awards we’ve won (and yes, we have the plaques to prove it), the notable clients we’ve worked with, the original Picasso piece of art we were given the task of marketing for a private client, or the millions of leads we’ve generated for our clients (1.4 million last year). We could tell you about our global sales team or the huge group of specialists that make the magic happen. We could give you a slick and polished sales pitch, but the simple fact is this – we love what we do, and we’re really good at it! So how did this amazing and eclectic team of doers come together?

EZZEY came to life when Michael Hamburger knew it was time to put his 25 years as a digital marketing leader at other companies to work for himself. Buckle up, this is where the fun begins. Very soon thereafter, he partnered with Ross Denny to add his 27-year track record of building global companies to the EZZEY Team. Together, they have created one very successful digital marketing agency with over 100 team members serving hundreds of clients around the world.
Throw a rock in any direction and you’ll hit a digital marketing agency. The main thing that makes agencies different is the people on the team. We are rainmakers, laser-focused strategists, deep-thinking creatives, and development ninjas with a singular, common goal for our clients – to get big, impressive, measurable results! We check our egos at the door and put in the work to get the best results we can for our clients using our vast collection of expertise. Call it celestial alignment, fate, or a fluke if you want to, but EZZEY is a group of people who are not only experts in their disciplines but also really like each other and like working together (99.999% of the time).

You can call us an agency, a company, or a group of misfits. You can call us whatever you want. We’re here to be the call that you can’t afford NOT to make… Make it EZZEY to Grow YOUR Business!

Ezzey’s leadership has been providing digital & marketing solutions going on 20+ years for small to large clients across the World.

As we shared, EZZEY is a full-scope digital marketing agency located in Scottsdale, Arizona. Our focus has always been a client-centric approach with a laser-focused effort to help you reach your desired goals. To help you grow and scale your business, we will focus on these core areas: ​

ASSETS
Whether owned or earned, your online assets will make or break your campaigns. Having a pretty website is awesome, but if it’s not converting into closed business, is it really helping you? The same is true for your social media assets – random posts without a clearly defined strategy can do more harm than good. We will help you build assets that convert into closed business!

OFFER
While most business owners are so focused on their business, they often fail to craft an offer that converts online. As your outsourced digital marketing department, EZZEY’s highly experienced team of digital marketing experts will help you sell online. To put this in layman’s terms, if you’re trying to sell shovels, EZZEY will craft your offer to sell the hole and not the shovel.​

AUDIENCE
This is a critical part of the sales equation. Too many agencies focus on spending clients’ ad dollars without having the correct metrics in place. The goal here will be to verify we are serving ads to the right audience to ensure the success of your campaigns by fixating on preserving your ad dollars so we can squeeze every ounce of rocket fuel out. In the first month or so, we often DO NOT spend your entire allotted monthly ad budget as we are constantly testing ad copy, campaigns, and your on-page sales offers to ensure we have the right approach for your audience!

TRAFFIC CHANNELS
A marketing channel refers to the required ecosystem for getting a company’s products and services from production to consumption. In other words, a marketing channel is a way for a company to reach its prospective customers. Unlike distribution channels that aim to get products in front of potential customers, marketing channels refer to how you get these prospective customers to consider buying what you’re selling. Marketing channels ultimately aim to increase brand awareness and product awareness and help drive traffic. Companies often use multiple marketing channels with various strategies depending on the industry and audiences. During GROW and SCALE, we focus on Omni-Channel or Multi-Channel approach, which is the maximization of using several channels that are integrated and work simultaneously to get your offer to your audience. We look to maximize your conversion to leads/sales while minimizing your CAC (Customer Acquisition Cost) for each channel.

And Lastly…

STRATEGY
Having the right partner from the very onset can make or break your business. With every startup, going from 0 – 10 is often the hardest part of the equation. Putting the proverbial accelerator all the way down to scale up from 10 – 100 is where your project gets exciting. Our team of dedicated digital marketing experts have over a century of success in the digital space and over $2 billion in cumulative revenue sold during our careers. Having the proper Strategy and Execution Plan is essential, and that is the Ezzey BUILD | GROW | SCALE Process!

Remember, you will not get a second chance to make a first impression…

Make it EZZEY to Grow YOUR Business!

We grew market impressions by 222% of paxvapor.com to 735k unique users. This resulted in a total of $406,000 of additional Sales Monthly being added to the bottom line in the 6th month which is a growth of sales by 48%!

SEO Supporting Data – Sales

Results in the 6th month:

Monthly increase in Sales for the 6th month =
+ 48% Growth in sales
From = $842,648/86
To = $1,249,625.77

Results after 12 months:

“In the first year of our campaign, we have gone from $100,000/month to over $2,200,000/month in sales… you have helped us skyrocket our monthly sales with your SEO prowess! As a matter of fact, we experienced $1,000,000/month in sales growth in the last 3 months alone with your powerful SEO execution. We are now expanding internationally as you have our back”.

We got indica ranked on the 1st Page for “Vaporizer” with our SEO execution which resulted in them being completely sold out of the product. Unfortunately, they were not able to restore inventory in a rapid enough period, and this then created a high bounce rate which decreased rankings and, therefore traffic decreased.

“We experienced over 1000% Growth in SEO traffic to our website going from 500 to 5500 visitors /month working with the Ezzey team!”

Supporting Data – Traffic and Sales

Organic Traffic = + 1,004% Growth in traffic
Sales = Completely SOLD OUT of Inventory
Unfortunately, since we built up their authority and traffic using SEO, when they couldn’t scale and handle the sales we created, they received negative feedback and drove their authority/rankings down.

Results =
Created Double Digit year over year gains and $ millions of dollars in revenue by deploying SEO and PPC and Google Lead Recovery after the previous agency rebuilt their website and didn’t know SEO and caused the client to LOSE most all their rankings in Google in 2019. Ezzey was engaged in 2020.

• • 9.2x’s Revenue Increase in 24 months = +816% Growth
  • 4.2x’s Increase in Traffic from new SEO & PPC initiation = +318% Growth
  • 3x’s in 12 mos / 4x’s in 24 mos
  • 5.2x’s Increase in Leads = +452% Growth
  • 4.7x’s Increase in Qualified Leads = +372% Growth
  • 33% Decrease in CPL in Paid Advertising leads in last 12 months (cost per lead)
  • 50% Increase in Paid Leads in last 12 months
  • Built new website increased conversion rate by 3x’s and quality of clients / LTV (lifetime value) by 4x’s

Results =
Reduced Cost Per Acquisition in Google Ads Campaign and reduced friction points for leads by rebuilding the website to improve bounce rate and page speed, launched PPC and SEO to scale at positive ROI to create a winning formula

Results =
Generated 12,104 leads over 8 months at an average cost per lead of $18.01 and increased conversion while maintaining lead quality and scaling budget.

Results =
A completely refreshed E-commerce CBD business solution delivered to the client that included; Full brand creation, name, brand ID, product packaging and conversion focused E-commerce website.

Results =
A completely refreshed E-commerce CBD business solution delivered to the client that included; Full brand creation, name, brand ID, product packaging and conversion focused E-commerce website.

Services Provided

Results =
Using the services provided, the show up rate increased by 100% from 40% to 80%. We were able to remove 95% of the negative content effecting the brand, and 77 total negative properties successfully removed.

Services Provided

Increased Revenue By 3519%
Client: eCommerce company
Goal: Increase overall revenue and ROI
Platform: Google Ads

What we did:
We started working on the account in June 2019. The client really wanted to increase their Google Ads spending but was struggling to do so and still make a profit. They needed to get ROI up before spending more. We put a plan in place to really improve their ROI and once that was done, we were able to more than double their ad spend while achieving the client’s ROI goals.

Funnel #1 = Ecommerce
Objective is to produce sales and subscriptions for the product “Regenerate”

Funnel:
Landing Page: https://go.siorai.com
Checkout Page: https://siorai.com/checkout/
Upsell: https://siorai.com/offer/regenerate-subscription-2/

This is an example of a funnel which is copy focused rather than design focused. A simple landing page with great copy will always outperform a page with an average copy but great design.

Client metrics:

The main driver of revenue is our Meta paid ads campaign.
Below is a screenshot for the last 10 months

Funnel #2 = Lead Generation
Objective is to produce quality leads for a high-level leader in the network marketing industry.

This is an example of a funnel that focuses more on design (as the client wants to make sure that they come across as professional)

Below is a screenshot of the Meta paid ad campaign that ran for a period of 9 weeks and generated 678 leads for the client.

How do you know who your business should target? How do you get your ideal buyer to your website? Who is your ideal buyer? Before we begin developing content and creating targeted ads, our Digital Marketing Consultants help you determine who your ideal buyer is. We work with you to create your buyer persona based on your company’s buyer data and industry research. Creating a profile of your ideal buyer will identify who they are, where they spend their time and the best options for targeting them most effectively.

Pay per click (PPC) is an extremely crowded space but remains a successful activity when integrated into other inbound marketing efforts. What you need to know about PPC is remarketing: the ability to target your advertising to people that have already visited your site. Remarketing is integrated into your Ezzey Advantage efforts because it places our campaign in front of people that are extremely likely to buy—rather than the typical cold lead PPC traffic.

Social channels, like Facebook advertising, are similar to most marketing channels in the sense that people want to be entertained or informed, not just marketed to. People actively seek out interesting, entertaining, and informative content when they spend time on social media. Facebook and other social networks allow you to put your content in front of people that are already interested in your content but may not know about you. Creating social ads allows us to make sure that our conversion-focused offers and content is put in front of as many ideal buyers as we can target.

Creating useful and valuable content is the starting point of attracting visitors, but targeted keywords help your content be found more easily and by more people. Website keywords that are centered around the problems and solutions your target market is searching for will help them find your website. Optimum placement of keywords on your blog posts, landing pages, and company service pages is crucial to being found online. We develop a comprehensive keyword strategy centered around your value proposition, services, target market, and buyer’s journey.

Keeping an up-to-date understanding of how search engines work, optimizing for search engines, and following SEO best practices for every blog post and page on your website is what we’re here for. Every page on your website is a chance to rank for your industry-related topic, so we treat every page with equal importance. Any page on your website can be the first touchpoint for a visitor. Having valuable optimized content is critical because 97% of companies that blog have more inbound links which help them rank higher in search engines. Approximately 75% of users never scroll past the first page of search results. Having the page authority to rank on the first page for branded, non-branded, and long-tail keywords is a necessity.

Your company’s blog is one of the most effective ways to attract potential buyers to your website. Businesses that blog receive 55% more website visitors and are 13x more likely to see a positive ROI than businesses that don’t.* By educating your visitors during their journey you develop trust and expertise through your blog. Your company will build traffic, and authority to become a thought leader in your industry by providing educational, helpful, and industry-related content.

Optimizing your website is more than just SEO. Making every website page as perfect as possible—for people reading your content, individuals purchasing your product or service, and customers staying informed—is our goal. Analyzing page performance and optimizing your offers, content, design, and page layout is what true page optimization is all about. It’s an ongoing and evolving process in which our team connects optimization with your company’s long-term and short-term goals to ensure you’re capable of achieving success.

With 74% of adults online using social media, your target buyers are likely tweeting, posting, and liking a variety of content on social networks. Getting your content in front of your ideal buyer on places like Facebook, Pinterest, and Twitter will attract them to your website. Promoting your company’s content on social media will drive traffic, generate leads, and create buyers for your business. With billions of social media users, getting in front of your ideal buyers is the key.

You can create useful and informative blog posts, and share them on social media and email promotions, but if you’re not monitoring your content and evaluating what’s working versus what’s not, it’ll be hard to measure performance and determine what strategy is successful. We will know when potential customers are reading your blog, tweeting your content, and sharing it with their friends. We filter through all the noise and focus on the actions that are important to your business to continuously improve and provide an effective digital strategy.

A successful digital marketing campaign is fueled by content that your ideal buyer wants to read, download, and share with their network. Premium content is longer-form pieces that cover industry trends, topics, and case studies at a deeper level—for example, an ebook or a webinar that features experts from your business. Your company can no longer create irrelevant content that is not helping your business get more leads. Understanding your business persona and developing content around your buying cycle is what will bring your company the most success.

As one of the most powerful channels for getting new leads and customers and keeping existing clients connected to your company, email marketing is a critical component of your business. We develop an email marketing strategy that is connected to your business goals. Our email campaigns are created to grow organically, nurture leads, and deliver high-quality marketing and sales-qualified leads on a consistent basis.

If you want to generate more leads, gather important information about your visitors, or sell products and services, then you need to utilize strategic landing pages. Landing pages generate leads and help determine where the lead is in their buying journey so that you can convert them into paying customers. We track the landing page performance and ROI of your digital marketing campaigns on a monthly basis so you always know the impact of each campaign.

How do you know if your contact database is opening your emails? Your engagement rate? Open rate? Click-through rate? Your contacts are one of the most valuable assets of your company. Sending personalized, relevant, and beautiful emails to your prospects and buyers will increase engagement, sales, and in-time turn your customers into evangelists. We work with you to build meaningful relationships with your contacts with proper management.

Web Analytics allows you to track your website and see how it’s performing. Are people reading your content, engaging, and taking the actions you want? Or, are they getting hung up and exiting the process before you’d like them to? Maybe you have content that is unexpectedly performing above expectations. Analytics tells you all of this and more, which only enhances your digital efforts.

What are the key processes and activities driving your revenue on a performance, measurable, and quantifiable basis? Once we know the goal we’re trying to help you accomplish and have a strategy to achieve it, we build key performance indicators (KPIs) to track our activities and our progress. Most businesses measure KPIs but don’t act on the insights. At Ezzey, our metric-focused approach has resulted in predictable gains for our clients. That’s why it is a bedrock of our Ezzey Advantage approach.

Click tracking and scroll tracking are highly valuable tools we use to continually optimize your website and the content we generate. We take actual click data and match it up against our other web analytics technologies to gain a clear perspective on important insights and remove assumptions. When the tracking reports suggest that we make a change to get the result that we want, we do it.

For many, an email list is a critical business asset. Cultivating a robust and nurtured list of emails, from both clients and prospects, gives your business a repository for recurring business growth. Staying connected with your clients on an ongoing monthly basis is what keeps your business in the front of their minds. Personalizing your emails to current clients and providing them with ongoing valuable content that falls in line with your service or product will not only make them feel special but they will have a positive association with your brand.

Your blog is a critical component of your marketing success. When you provide useful and informative blog posts that align with your brand positioning and value proposition and answer the common questions for your target and existing buyers, your business and executives will be seen as authorities. Providing ongoing valuable content to your clients is something that many businesses overlook, but it’s what keeps your clients coming back. Your clients will eventually turn from just one-time buyers to promoters of your brand if you continue to nurture them.

In order to design, build, and launch an effective and successful market domination website, we first develop a strategy centered around your ideal target’s buyer persona. To determine the strategic direction of the new website, we interview key stakeholders to get a deep understanding of your business and how the launch of a market-domination website will aid in achieving its goals for the next 4 to 5 years. In addition to the interview, we conduct market research to identify key competitors in your industry, determine your ideal audience, and develop the market domination strategy document that will serve as the strategic blueprint for the website.

Ezzey creates website copy that resonates with your ideal buyer, communicates the benefit of your value proposition, and tells your brand’s story. This is crucial for attracting ideal visitors to your website and is a critical component in turning visitors into buyers. We audit your existing content and also perform extensive research on companies in similar industries to determine what will and will not work for your content strategy. We can take care of writing all website copy from scratch or simply enhance what’s already there and then optimize for visitors and search engines.

Professional photography will help deliver your brand’s message and set the tone of the website by reinforcing your story, credibility, and value proposition. Professional photography of your business gives your website viewers a personal look at who you are and what you’re all about, creating familiarity, comfort, and a level of authenticity you won’t find among a sea of stock photo websites. Ezzey focuses on capturing photos from a specific and tailored shot list that aligns specifically with your market-domination website success.

With video you’re able to captivate your visitors and showcase your company’s culture and personality in a way photography can’t. Creating useful, educational, and/or explanatory videos for your product or service will not only help your audience retain valuable information about your business but keep them on your website. With 78% of adults watching videos online, it’s hard to ignore that videos can have an impact on your sales. Show and tell your visitors why your company, products, or service is perfect for them. When videos are published to your company’s YouTube channel and optimized for keywords, it will also extend the reach of your brand by appearing in both YouTube and Google’s search results.

There are over 833 million active websites—what’s going to make yours stand out? How are you differentiating? In addition to videography, photography, and copywriting, a custom responsive design will not only help your company stand out but reinforce the benefits of your brand. Our goal is to develop a unique visual representation that communicates your business’s value and separates you from your competition. Our specific design process creates a persuasive user experience that drives the desired user behavior across all devices.

Creating a seamless user experience on desktop, mobile, and tablet devices is no longer an option; it’s required for your digital success. With consumers spending more than 15 hours a week researching on their smartphones, having a website that looks great and functions correctly on every device is not a point that should be taken lightly. We develop websites that not only provide a smooth experience across all touchpoints but we also measure performance and conversions that originate from handheld devices.

Your business isn’t “one size fits all” and neither is your website. We create custom frameworks (specializing in WordPress) to ensure this powerful marketing tool is solely built to achieve your goals. We build an easy-to-use back end to make it simple for your business to have administrative control. Our no-fuss approach to web development removes bloated excess and creates fast-loading websites that provide your company what it needs to be successful.

Your ideal visitor is on your website reviewing service offerings. Now what? Having a way to capture your visitor and turn them into a lead is the start of the buyer’s journey. Having valuable content offers integrated on website pages and blog posts with call-to-action buttons that lead them to landing pages (where you’ll be able to capture their information) is how we help you develop your company’s leads. We set up your website to work for you, even while your sales reps are sleeping.

We take into consideration the different types of visitors that will arrive at your website and mock their flow through the website, pinpointing key areas of interaction. These user experiences are created to make sure the process of acquiring new customers, or website visitors finding the information they need, is as quick as possible. Different users in different buying cycles have different goals, and each of these variables is determined in development for optimal use and conversion.

We work with you to develop an SEO website launch strategy based on your revenue objectives, sales targets, and competitor research. We research competitors in your industry and determine their SEO rankings to build and break down their success to create an SEO plan for your website. Investing in a solid SEO foundation will save you money in the long run as organic search listings have a click-through rate of 94%, compared to paid search advertising which has a click-through rate of 6%. SEO almost guarantees long-term online marketing success and a lower cost per acquisition throughout the life of your business.

Before the “real” launch there is a soft launch for every market domination website where we conduct usability testing. Our process includes conducting a gap analysis between the originally planned goals and the actual activity within the website. Our team of experts examines the efficiency, accuracy, and emotional response of the audience. We monitor how long it takes a user to understand the purpose of the site or to complete tasks, such as finding content, form completion, registration, and other defined tasks.

Our websites are not only beautiful, business-generating machines, but they are also quick as a wink. Speed has a high impact on user experience, conversion rates, and keeping visitors on your website, so we make sure your website loads in 2 seconds or less. Google also uses website load time in ranking factors, so the speed is important throughout the buyer’s journey; from the first time visitors find your website via search to after they have become a client and now return to your website for ongoing valuable content.

With the speed at which content is shared on your website needs to be optimized for social shareability. We implement social meta tags and connect your social accounts with your website for optimal shareability. With an entirely new website design, your social media accounts need to be a part of your new hub. Social media cover images and profile designs are created to match the style of your MD website. We optimize your Facebook, Twitter, Linkedin Company Page, and Google + accounts.

Setting your website up for success means having data to base your decisions on, not just gut feelings. Integrating web analytics into your website gives your company insights into your visitors and buyers to help you make strategic decisions that have a positive impact on your goals. Knowing what your ideal visitor is reading and what they are clicking on will help your company track its success.